A spirited pledge campaign boosts employee morale while strengthening community
Conducting a pledge campaign for Mesa United Way in your workplace should be primarily about helping those in need - and hence buidling a better, stronger community. But it can and should be much more. It also brings employees together behind a worthy cause, boosting morale and projecting an image of good corporate citizenship to the community at large.
"We engage our employees in activities they enjoy, like office luncheons (left), games, raffles and sports,” said Liz Coyle, director of client services for JacksonWhite and coordinator of the firm’s pledge drive. By organizing several large events and many smaller activities, she explained, the office’s 70 employees are eager to participate and have managed to boost the company’s Mesa United Way contribution every year.
“It’s really part of our corporate culture,” said Richard White (right), who heads the firm along with Eric Jackson. “We like to give back to the community. You just feel better when you’re helping others; you always get back more than you give.”
White said that philosophy extends far beyond monetary donations. Many of the firm’s employees also do volunteer work for agencies that partner with Mesa United Way, including A New Leaf, East Valley Adult Resources, United Food Bank and Save the Family Foundation. Several of the firm’s family-law attorneys are involved with emergency shelters and domestic-violence prevention programs, he said.
Coyle said she and several coworkers enjoy coming up with new activities every year, such as weekend softball games, a Halloween party for families and regular office potluck luncheons that include games and raffles, with participants paying a nominal fee. “We try to involve a lot of people in a lot of different things,” she said. “We even have coin jars around the office for people to drop their loose change into. Every little bit helps.”
JacksonWhite’s employees also are motivated by a realization that misfortune can strike anyone at any time, Coyle said. Some employees whose spouses have been laid off have sought help from the Food Bank while several single moms have benefited from after-school programs supported by Mesa United Way. One employee who was temporarily flooded out of her home by a monsoon storm several years ago was offered shelter with a Mesa United Way partner agency.
“JacksonWhite is an office that is filled with all-stars,” said Dan Wollam, president and CEO of Mesa United Way. “They have seen that there are many people in need in the community and they have found fun ways to engage their employees to help meet those needs. They are proof that you don’t have to have a huge company to run a successful United Way campaign. I hope others who are not currently running a campaign will call us so we can help them tailor one to their particular company.”
To find out how your business or community organization can help, call Alicia Holmes, Vice President of Development for Mesa United Way, at 480-834-2110 or email firstname.lastname@example.org.
- Click HERE for information on the Mesa Unites Campaign.
- Click HERE to learn about organizing a workplace campaign.
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- Click HERE for the Campaign Toolkit.
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